Peter Cooper Volkswagen

New ad campaign for the Golf

In January, we launched new Golf with a memorable television advertisement and a heavyweight launch campaign that helped extend the Golf's appeal among those considering buying premium-brand rivals.

The Golf has been performing well, so we're aiming to sustain this momentum - and broaden our appeal - by targeting those considering volume brand models in a new six-week television campaign for the Golf. Alongside this, there's also a print, online and radio campaign to launch the new Golf BlueMotion.