Company background

When Peter Cooper founded this company in 1981, he decided that the best way to build it was the same way Volkswagen design and construct their cars – with quality and reliability running through it from top to toe. Sticking to this policy for over thirty years is what has turned Peter Cooper Group into the pre-eminent independently-owned Volkswagen dealership along the South Coast, from Southampton and Portsmouth to Chichester, from the New Forest to Worthing in West Sussex.

Insistence on hiring the best people, giving them the best training, and investing in the best resources, ensures we provide Peter Cooper’s customers with the best possible service, from the moment they come into contact with us, all the way through their ownership of a Volkswagen.

We started as a family business at Hedge End, and soon became not just a dealership but a landmark. Locals refer to our site as ‘the Peter Cooper roundabout,’ and continue to do so even though we have moved to our new premises just a stone’s throw away.

And, though we’ve grown (and are still growing) since those early days, Peter Cooper still sees itself as both a family business and a local company. As such, we have a genuine understanding of the needs of our numerous private and business customers in the region.