Cheers! Peter Cooper staff sing bosses’ praises for local Christmas gift switch

A surprised boss from a Hampshire company received a special cheer from staff in December when he changed their annual Christmas gift from Champagne to an award winning English sparkling wine from local winery, Hattingley Valley.

Darren Cooper, managing director of the Peter Cooper Motor Group, decided to change a 20 year old tradition across his the top rated South Coast Volkswagen retailers. He’s presenting every member of his team with a bottle of Alresford based Hattingley Valley sparkling wine as a thank you for another successful year.

The £6,000 order for over 200 bottles was gratefully received by Rebecca Fisher, marketing and events manager at Hattingley Valley Wines.

Darren said: “For us, the switch in tradition was about supporting local companies and the fact that Hattingley Valley is an award winning English wine producer that competes incredibly well against French champagnes. Local businesses need the support of their communities and wherever we can, we try to engage with local suppliers across our company. It’s not always about saving costs, it’s about supporting local companies that provide a quality product with an exceptional level of service.”

Darren added: “We’ve had a tremendous reaction from many of the staff who have bought into the initiative. It wasn’t about cost saving as the sparkling wine is around the same price as we paid for the champagne, but the Hattingley Valley English Sparkling wine has won many awards and in my opinion is better than many of the champagnes you see on the market; we wanted to share this quality local wine with our teams and give them something nice to wash their Christmas lunch down with!”

Rebecca Fisher, marketing and events manager at Hattingley Valley Wines, said: “We are delighted to be collaborating with such an established business as the Peter Cooper Motor Group. We have a similar ethos in striving to achieve exceptional quality in both the products we produce and the services we offer. We are thrilled that Darren and his team have recognised this in our sparkling wine.”

“We are seeing a gradual trend in local companies supporting us instead of going elsewhere for their staff gifts which is encouraging.”

Hattingley Valley will produce over 550,000 bottles of sparkling wine this year on the back of a prime summer where conditions were almost perfect for growing grapes.