About Us Find out what makes us the right place to buy your next vehicle.


Founded in 1981 by Peter Cooper, the Peter Cooper Motor Group (PCMG) has grown from strength to strength and in 2021 celebrated 40 years in business. In 1981 Peter Cooper opened the doors of his first car showroom in Hedge End, Southampton. Peter's vision of creating a company based on employing the best local people who would deliver an unparalleled level of customer care meant the company quickly became a well-known name in Southampton. So much so the roundabout outside the business became a landmark and was locally named ‘Coopers Roundabout’. Peter's vision quickly grew to become a family-run and owned legacy company, which came to fruition when his 31-year-old son Darren Cooper was appointed to the role of Managing Director in 2006. At this time the Group consisted of 3 Volkswagen franchises, a Body Repair Centre and approximately 100 staff.

Fast forward to 2023, Peter Cooper now has a workforce of just under 270 staff members, over 50,000 loyal customers and the group now operates 19 successful businesses across nine locations, from Shirley Southampton, Hedge End in Hampshire, Chichester and Horsham in West Sussex. With four Volkswagen franchised showrooms, two Prestige Cars by Peter Cooper Used Car showrooms, two Bosch Service centres for vehicles of All Makes and Models, Peter Cooper Modifications for vehicle enhancements and modifications, Peter Cooper Leasing and a fully approved Volkswagen Audi Group Paint and Body Centre.
In 2021 Peter Cooper Motor Group launched a new business for electric vehicle charging point installations for homes and businesses all over the south region called My Electric Vehicle Charge Point, (myEVCP). Later, in 2022 the group launched a Volkswagen Battery Care Centre, one of only a handful in the country accredited to diagnose, maintain and replace high voltage batteries used in all electric vehicles.

In June 2023 Peter Cooper Motor Group successfully acquired Viking Garages Kia and expanded its operations in Dorset, Hampshire and West Sussex. The purchase enhances the group’s current four Volkswagen franchises, two Prestige Cars sites, two All Makes Bosch Service Centres, a Bodyshop, Peter Cooper Leasing, Peter Cooper Modifications, and MyEVCP (my electric vehicle charging point), all of which are based in Hampshire and West Sussex, and now adding a Kia franchise, new and used car sales and authorised Kia service centre.

The Peter Cooper Motor Group, a family business established in 1981 has built a strong reputation for exceptional customer service and a wide range of quality vehicles and automotive services. Their expertise and dedication align perfectly with Viking Garage’s commitment to providing outstanding products and services, alongside it being a family-run business.


A Family business based in Hampshire, Dorset & West Sussex.