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Every March and September, the automotive world moves forward. New numbers. New cars. New excitement.
But for us at Peter Cooper Motor Group, the arrival of the new 26 plates isn’t just about what’s new.
It’s about what stays consistent. The way we look after our customers.
Built On Something Different
Back in 1981, Peter Cooper opened the doors to a single showroom in Hedge End with a simple belief: treat customers properly and the rest will follow. More than four decades later, that thinking still drives everything we do.
Yes, we’ve grown. From one showroom into a multi-site motor group representing some of the world’s most exciting automotive brands. But the heart of the business hasn’t changed. And it never will.
Our 26 Values
To mark the arrival of the new 26 plates, we’re putting the spotlight exactly where it belongs. 26 words that articulate the core values of our business.
You’ll see them brought to life, depicting how we sell cars and vans, differently. Each word representing the standards we hold ourselves to every single day.
Because the truth is simple. You can buy a car from almost anywhere.
But feeling genuinely looked after.
Feeling remembered.
Feeling part of something.
That’s where we choose to be different!
Choice Is Bigger Than Ever
Today, Peter Cooper Motor Group offers more choice than ever before - from Volkswagen, Kia, Kia PBV and Jeep to exciting new brands like OMODA, JAECOO and XPENG, alongside our Prestige Used Cars and aftersales services.
Our range has grown. The technology has evolved.
But our approach remains personal.
Whether it’s your first car, your next upgrade, or the one you’ve been waiting for, we believe the experience should feel just as good as the drive home.
A Signature That Means Something
You may notice something distinctive. The word “differently” - handwritten. That’s our Managing Director, Darren Cooper, quite literally putting his personal mark on our promise.
It’s a small detail that says something important.
As the business continues to grow, the personal touch still matters. The family values still matter. And the legacy his father built the business on is being carried forward into the future.
Because at Peter Cooper, this has never just been about just selling cars. It’s a family run business. It’s about looking after our customers, as part of that family.
Welcome To The Peter Cooper Family
As the new 26 plates arrive this weekend, there’s never been a better time to experience what we mean when we say:
We do it differently. And we always will.