​VW retailer records ‘best ever’ sales event

Beating Brexit! Buyers head to Peter Cooper as….

 VW retailer records ‘best ever’ sales event

The Peter Cooper Motor Group has celebrated its best ever sales weekend of new and used vehicles in its 38 year history.

Beating the previous record set in 2018 by 27 per cent, the four day VIP event saw the car retailer sell 232 cars across the group. This included its Volkswagen dealerships in Southampton, Hedge End, Portsmouth and Chichester and also its Prestige Used Car site in Hedge End selling cars of all makes.

Across the range, all cars sold well including the new T-Roc, but as ever the established Golf, Polo and Up did the best volumes.

A delighted Darren Cooper, group managing director of the Peter Cooper Motor Group, said: “It was a tremendous result and a complete team effort. The offers represented a fantastic opportunity for any of our valued customers looking to change their car; and at the same time it also gave our people a great reason to buy or order a new Volkswagen at today’s prices.

“We suspect that the performance was part due to people looking to take advantage of prices now, perhaps worried that new vehicle imports will go up after Brexit. We have no idea if that will happen or not. We certainly didn’t advertise it as a ‘Beat Brexit’ campaign, but it just shows that people are willing to purchase now if presented with a great offer, complimented by a great overall experience.”

Darren added: “Golfs, Polos and Ups will always sell well across the year but we are delighted with the performance of the new Tiguan Allspace and T-Roc. It’s going to be an interesting six months for all industries post March.

“We make sure that we always strive to provide the best customer experience along with great value for money; aligned with the great products we sell across the group, we hope to have a recipe where everyone is happy! The success of our recent VIP event is really encouraging and it’s very possible that we may set some more records before the end of March!”