Peter Cooper Motor Group records best week for three months across all sites!

Darren Cooper

It’s been the business bounce back to boast about. The Peter Cooper Motor Group has just recorded its best ever sales week for over three months. The Motor Group which caters for vehicle sales of all makes, reported sales at 130% compared to the same period last year, with their Prestige Cars business reporting the highest number of used sales in their history.

Darren Cooper, managing director of The Peter Cooper Motor Group, said: “It’s been a great few weeks back. I’m very proud of how the entire team have adapted to the new way of working. We had predicted a surge in demand once lockdown was relaxed due to suspended demand and I’m pleased to say that all the hard work our teams did in preparation have paid off and we’ve been able to respond well to customer demand.

“We boosted our marketing activity during lockdown and kept our engagement levels high with our customer base throughout the period. We even launched our first television commercial on Sky channels which has helped keep the Peter Cooper Motor Group a natural first choice for anyone looking to change their car. Our first E-Commerce web site launched in April which was perfect timing for the lockdown. Customers have given great feedback and the Group reported over 50 sales through the site in just 4 weeks. Customers love the fact that they can view vehicles from the comfort of their own home, remotely request more detailed videos from our teams for any car they are interested in; value their part exchange and even arrange finance from the comfort of their sofa without stepping foot in one of our showrooms. 

“But we haven’t solely focused on our digital services. We’ve been ensuring that our showrooms are Covid-safe environments since lockdown began, as we had kept them open for essential service and maintenance. Sales both online and in the showrooms have been very encouraging and we have been delighted to receive positive feedback from customers who have visited us, saying they have found the chance to get out of the house, find a new car and visit our teams a refreshing change from the last few months. Our issue now is making sure we have enough stock to continue to meet this demand!”

Darren added: “A new area of sales caused by Covid-19 that we weren’t expecting, has been an increase in people looking for a new car as they don’t feel comfortable using public transport. Last week about 25% of our sales were to people who previously did not have a vehicle and need it for their new commute.”

Customer Stuart Gillett has just ordered a new Golf from the Peter Cooper Motor Group. He said: “Life goes on. Most of us need a reliable car to travel around for work and leisure. I’ve always been impressed by Peter Cooper’s service and I’m a firm believer in customer loyalty. They are a trusted name, a family business and I’ve always trusted their advice with my family’s mobility.”

The Golf, Polo and Tiguan remain top sellers for Volkswagen, but Darren said the group has seen great levels of sales across the entire group. “Prestige Cars by Peter Cooper had record sales and the new T-Roc cabriolet, Golf Mk8 and the new all electric I.D3 are all creating huge interest. We are cautiously optimistic for the coming weeks. We have a great range of cars and some great incentives to buy so we look forward to ‘bounce back’ of our economy and a return to whatever our ‘new normal’ is.”